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SEO Company Keyword Insights
A professional SEO Company knows that a number one listing on Google can be totally pointless if it is for the wrong keywords. If the wrong people or too few people search for that keyword then your SEO efforts will be in vain. The keywords that you choose are the most important factor that decides whether you succeed or not.
Conversely, an SEO Company also realises that if you only target high competition keywords your wait for any traction in traffic growth would also be unsustainable. the key is to find the right balance between high searched keywords and lower searched keywords. This way your traffic will gradually grow whilst you make some inroads towards the more difficult keywords over time.
We have experienced this issue scores of times with our clients and have adapted a clear white hat methodology to ensure that when we take on a client we maximise their return on investment by analysing their main competitors’ keywords and also uncovering keywords that are non-competititive in nature however still searched for in reasonable quantities. This page illustrates some examples of the principles we have adopted.
We aim to assist you in not wasting time and money when looking for organic growth for your website. The issue of wasting time and money when investing in your search engine optimisation strategy is one of the most common frustrations we come across. If you read this page and are still unsure on how to maximise your return on investment please feel free to Contact Us to understand our world-class best practice ‘White Hat’ Search Engine Optimisation techniques.
We are also able to offer a free digital marketing assessment for you simply by mentioning you have read this page.
FACT: If you target the wrong keywords, you'll waste a lot of time, energy and money.!
WARNING! Think twice before you start.
Many webmasters think that they already know the best keyword for their websites. If they haven't done some research, they are usually wrong. There are several reasons for that:
- You know your business much better than anybody else.
You know the special terms that are used in your branch and you know what you should search for when you're looking for products like yours. - Your customers don't know as much as you.
They don't know your terminology and they might use totally different keywords. For example, a recent study found out that many people search for the keyword "nose job". If you optimize your web page for the keyword "rhinoplasty" then these web surfers won't find your site. - Have you considered the intention of the searcher?
Just because a keyword is used very often on search engines it doesn't mean that you'll get many customers. People who find your website through a special keyword might not be interested in purchasing. It's very important that you take some time to find the best keywords for your website. The time and efforts that you invest in finding the right keywords will pay back in no time.
It's very important that you take some time to find the best keywords for your website. The time and efforts that you invest in finding the right keywords will pay back in no time.
How to you choose the right keyword type to get more conversions.
When web surfers want to purchase something online, they go through three research phases. Web surfers usually start with general keywords. After becoming more educated about a particular product or service, they will use more specific keywords. As soon as the web surfers know what they want, they use specific keywords.
- Keywords for browsing
During the first research phase, web surfers use general keywords to find information. For example, a web surfer might be interested in an ‘inexpensive drone’. The keyword that the web surfer might use in search engines could be: ‘inexpensive drone’ People who use keywords for browsing are usually looking for information only. Keywords for browsing usually have a very high search volume. Getting a top 10 ranking for these general keywords is very difficult and nearly impossible. It is unlikely that a web surfer who uses such a generic keyword will buy something. - Keywords for comparing
In the second research phase, web surfers narrow their selection because they now know what type of product they want. For example, the web surfer might have found out the he is interested in a Drone compatible with a Go Pro Hero 3 and 4 with1080p60 video.
The keywords of these web surfers are more specific:
Drone 1080p60 Video
Drone Go pro 3
Drone under $200
Acme Drone
examplecorp Drone
People who use keywords for comparing are more ready to buy. Comparing keywords are probably the best keywords that you can target for your search engine optimisation campaign. They often have much lower search volume than general keywords but they will lead to more sales and it is much easier to get top 10 rankings for these keywords. - Keywords for buying
During the last research phase, web surfers know what they want to purchase.
They are just looking for the website with the best offer. For that reason, these surfers use very specific keywords:
Acme F100 Ghost GoPro Drone
Acme U818A Wifi FPV Drone free shipping
Example Corp. Blade Nano QX RTF Quadcopter 720P HD
People who use keywords for buying are ready to buy. However, these keywords won't help you much if you offer competing products.
What are the best keywords for search engine optimisation?
Keywords for comparing are usually the keywords that work best for search engine optimisation. People who use that keyword type are looking for a solution to their problem and they are ready to buy. To get best results with your search engine optimisation efforts, you should concentrate on that keyword type.
Here are some tips for choosing the right keywords.
- Do not use single word keywords
Single words cannot be promoted effectively. For example, it is not likely that someone looking for "free accounting software download" is going to type just "software" into the search box. Avoid the most popular keyword phrases because you'll be competing with millions of other pages for a search engine's attention. It is unrealistic to think that a new website could rank number one on a popular phrase like "Drone". More established companies who have been on the Internet for several years will have the big advantage of high link popularity. People who use multiple word keywords are in the compare or buying phase. They are more likely to purchase goods or services than those using fewer words. - Multiple word keywords make your website more relevant
Search engines analyse all pages of your website and put them in a context. Start with multiple word keywords and then extend your keyword list. If you're selling ‘mobile phones’, you should optimise your web pages for keywords such as "Smartphone bargains from top brands", "unlocked mobile phones", "Latest range of mobile phones and accessories" and similar keywords first. If your website has many rankings for these keywords, search engines will find out that your website is relevant to the mobile phone topic. As soon as search engines consider your website relevant to this topic, it will be much easier to get high rankings for keywords such as "Latest Mobile Phones" or even "Mobile Phones". - How to create long tail keyword combinations
A high number of the overall searches on search engines are for unique keywords that have a very low search volume. For example, not many people might search for "flower shop in South Kingsville" each month. However, if you are a flower shop in South Kingsville then this single search might bring you a customer. These long and much targeted keywords are called long tail keywords. Digital Attraction can help you to create long tail keywords quickly and easily. You can use these keywords for your AdWords ads. Long tail keywords are usually less expensive than general keywords.
Digital Attraction offers many powerful tools that can help you to find very effective keywords for both organic search engine optimisation and pay per click marketing.
For a no obligation consultation of your business marketing needs and to discover our insight on how you can get as many different keywords as possible.
If you use Digital Attraction to discover the best keyword, you'll find good keywords that have been overlooked by your competitors.
To find out how increase traffic, sales and opportunities by becoming an effective inbound marketing organisation. Contact us for a no obligation consultation offering a free business marketing assessment.