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Pay Per Click

What is it?

Pay Per Click (PPC) advertising is undeniably one of the quickest and most effective ways to draw potential customers to your website in no time. This form of digital marketing allows you to create targeted advertisements tailored to reach your desired audience based on specific keywords, demographics, geographic locations, and psychographic characteristics.

The process is straightforward: you craft an advertisement, select the keywords you believe potential buyers would use to search for your products or services, and specify your target audience criteria. Whether you're aiming for a particular geographic region, a specific age group, or individuals with particular interests, PPC advertising offers precise targeting options to ensure your ads reach the right people. Check our Google ads Packages here.

Once your ad campaign is live, your advertisements may start appearing at the top of search engine results pages almost instantly. When an internet user searches for a relevant keyword, your ad is displayed, catching their attention and prompting them to click through to your designated landing page.

The beauty of PPC advertising lies in its pay-per-click model, where you only incur costs when a user clicks on your ad. This means you're essentially paying for potential customers who have expressed genuine interest in your offerings by clicking on your ad, making them more likely to convert into actual buyers or leads.

Pay Per Click Versatility

The versatility of PPC advertising extends across a wide range of platforms, providing advertisers with ample opportunities to reach their target audience. From industry giants like Google and Bing to popular social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and video-sharing platforms like YouTube, there's no shortage of avenues to explore when it comes to PPC advertising.

As a result, PPC advertising has become a cornerstone of internet marketing strategies, offering businesses unparalleled control, flexibility, and measurable results. By leveraging the power of PPC, businesses can drive targeted traffic to their websites, increase brand visibility, and ultimately boost sales and conversions.

In conclusion, PPC advertising offers a dynamic and efficient way to connect with potential customers online, enabling businesses to achieve their marketing goals with precision and speed. Whether you're looking to increase website traffic, generate leads, or drive sales, PPC advertising empowers you to reach the right audience at the right time, maximizing your return on investment and propelling your business forward in the digital landscape.

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Safety First: What can happen if you don't do this correctly?

If you target the wrong keywords, you will lose a lot of time and you will lose a lot of sales.

You will invest a lot of time in optimising your web pages for keywords for which your website cannot get high rankings at this time. Or you will invest a lot of time in optimising your web pages for keywords that don't convert to sales. In both cases, you won't get many sales.

It is very important that you choose the right keywords that lead to high search engine rankings and sales. Make sure that you choose the correct keyword type.

What are ad groups and what is the ad group focus score ?

Digital Attraction keyword management team groups your keyword lists in so-called ad groups. An ad group represents a keyword list that deals with a special topic. If your ad group keyword list contains much-targeted keywords that are related to a narrow topic and if these keywords match the content of your ad and your landing page, then you will have to pay less for your Google AdWords ads or similar. This will also lead to more sales and conversions. For that reason, you should only use much-related keywords in a single ad group. As most people run multiple ads on Google AdWords or similar, Digital Attraction can support multiple ad group keywords list. You should create a unique ad group keyword list for each ad that you're running.

What is a Quality Score ?

As Google is one of the most used pay per click advertising platforms, it is important to get a better grasp of how they rank your ad. Google AdWords pay per click advertising uses the so-called Quality Score to rank your ads. Google's Quality Score is a dynamic variable assigned to each of your keywords. It's calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user's search query. The Quality Score influences your ads' position on Google and the Google Network. It also determines your keywords' minimum bids. The higher the Quality Score of your ads, the less you have to pay per click. You can do this yourself or have our keyword manager’s work on your ad group focus score which helps to get a high-quality score. The ad group score tells you if the keywords in the ad group are targeted enough so that your ad can get a high-quality score: The higher the ad group focus score, the more likely it is that your Google ads will get a high-Quality Score and that you won't have to pay the maximum bid to get listed for your keywords.

Tips for a high ad group score and a high Google Quality Score:

  • A single keyword list should focus on a single topic. The fewer keywords you use per ad group, the more targeted you can design your ads. To get good results. Keep your ad groups tightly themed. For example, if you had an ad group "shoes" that contained keywords such as "brown shoes", "blue shoes" "green shoes", etc. then create new ad groups "brown shoes", "blue shoes" and "green shoes".
  • Do not use the same keyword in multiple ad groups. If you use the same keyword in multiple ad groups then you will compete with yourself.
  • The Google AdWords ad that is triggered by the keywords of the keyword list should contain the keyword that is the main topic of the keyword list, for example, "brown shoes".
  • The landing page to which your AdWords ad links should also contain that keyword. If your ad and the landing page contain the keywords for which you advertise then your ads will get a high-Quality Score.
To find out how increase traffic, sales and opportunities by becoming an effective inbound marketing organisation. Contact us for a no obligation consultation offering a free business marketing assessment.
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