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Google Pay Per Click Advertising

Pay Per Click Advertising – What is it?

Google Ads Pay Per Click (PPC) Advertising is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. It’s a model that allows businesses to place ads on platforms such as search engines (like Google), social media networks (like Facebook), and websites, and only pay when a user actually clicks on the ad, hence the term “pay per click.”

Let’s delve deeper into the specifics of Pay Per Click Advertising, using Google Ads as an example:

  1. Google Ads Platform: Google Ads, formerly known as Google AdWords, is one of the most popular PPC advertising platforms. It allows advertisers to create and run ads on Google’s search engine and its advertising network.
  2. Targeted Advertising: With Google Ads, advertisers can target their ads to specific audiences based on factors like keywords, location, device type, demographics, and more. This ensures that the ads are shown to users who are likely to be interested in the products or services being advertised.
  3. Bidding System: Google Ads operates on a bidding system, where advertisers bid on keywords relevant to their business. When a user enters a search query that matches the keywords an advertiser is bidding on, Google enters them into an auction to determine which ads will appear on the search results page.
  4. Ad Auction: The ad auction is a real-time process where Google evaluates various factors, including the bid amount, ad quality, relevance, and the expected impact of ad extensions and other ad formats. Based on these factors, Google determines the ad rank for each advertiser.
  5. Ad Placement: Ads with higher ad ranks are more likely to appear prominently on the search results page. Google typically displays ads at the top and bottom of the search results page, as well as on other Google-owned properties and partner websites within its advertising network.
  6. Maximizing ROI: Proper management of Google Ads campaigns is essential for maximizing return on investment (ROI). This involves selecting the right keywords, optimizing ad copy and landing pages, setting appropriate bids, and continuously monitoring and adjusting campaigns based on performance metrics like click-through rate (CTR), conversion rate, and cost per acquisition (CPA).
  7. Quality Score: Google also takes into account the quality and relevance of ads and landing pages when determining ad rank. Ads with higher quality scores may achieve better ad placements at lower costs per click.
  8. Negative Keywords: To avoid displaying ads to irrelevant users and minimize wasted ad spend, advertisers can also use negative keywords to exclude their ads from appearing in searches that are not relevant to their business.

In summary, Pay Per Click Advertising, exemplified by Google Ads, offers businesses a targeted and cost-effective way to reach potential customers online. By effectively managing campaigns and optimizing for relevant keywords and audience targeting, advertisers can maximize the impact of their advertising budget and drive valuable traffic to their websites.

If you are interested in creating a professional, efficient and effective Pay Per Click Advertising campaign, request a call back with our team.

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How much does it cost?

The cost of an effective Google Pay Per Click Advertising campaign is based on two factors:

  • Your Advertising Budget for Google Ads
    You set a budget that limits the maximum amount that will be used for your Google campaign. The amount is paid to Google and consumed when search visitors click on your ads. The cost of each click is determined by Google based on the quality of ads and bidding auctions conducted between advertisers.
    When your Google Ad appears for a search query based on the keywords you are targeting, you are charged only if the user actually clicks through to your site. Thus the term Pay Per Click. (PPC)
  • Google Ads Management Fee
    This is the fee payable to Digital Attraction for our services in preparing, managing and optimizing your Google Ads campaign.

Management Fee includes:

  • Setting up and configuration of a Google Ads account
  • Diagnostic of the best keywords for you to target
  • Ongoing ‘Bid Management’ analysis to achieve maximum ROI
  • Creating Ad groups for yourcampaign to maximise your quality Score
  • Creating display advertising for display networks
  • Optimising your campaigns for 1 month
  • Live or monthly reports

If you are interested in creating a professional, efficient and effective Google Pay Per Click Advertising campaign, request a call back with our team.