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What Is Social Media Marketing?

Social media marketing allows your organisation to interact live or on delay about issues that people hold emotionally important to them.

The aim of interaction by your organisation using live stream, video, images or comment is to influence people to interact. Interaction gains traffic or attention.

Ultimately this attention indirectly influences people towards your products and services through your social media sites. Your organisation can be seen as a leader by aligning itself as ‘part of a movement’ or be seen to be proactive in ‘community spirited’ activities that create a (‘we are in this together’) vibration.

Alternatively, SMM can be used as a straight forward advertisement platform allowing people to respond to your ‘call to action’.

Contact us to get started.

The Benefits of Being Social

At Digital Attraction we say your brand doesn't really exist online unless...

It is represented across all the main social channels in your geographical locations and you are regularly interacting with your avid followers.

The power of social media is undisputed - Drive traffic, increase your site's SEO, and build real profitable relationships with your targeted audience who are receptive to your calls to
actions and messages.

Social Media Marketing allows you to leverage a community platform to boost sales and get noticed; finding customers you never knew existed. Social Media Marketing also provides a vehicle that can assist in generating media coverage, public relations opportunities, market research, product launches, competitions and the ability to reply to negative customer experiences immediately.

Social Media Fundamentals:

  • Often feeds into the discovery of new content such as news stories.
  • Can also help build links that in turn support into SEO efforts.
  • Many people also perform searches at social media sites to find social media content.
  • Social connections may also impact the relevancy of some search results, either within a
    social media network or on major search engines.

To use social media effectively Digital Attraction allows customers and internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media," rather than use marketer-prepared advertising copy.

Digital Attraction will assist you to create synergy with your other inbound marketing strategies.

If you are interested in creating a professional, efficient and effective Social Media Marketing campaign, request a call back with our team.