Digital Attraction | Tuesday March 3, 2020
Launching a new profitable Google Ads campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on a new campaign.
If you’re just starting your journey, then fear may be dominating your thoughts, so with this checklist, my goal is to put you at ease. The steps I’m about to go release will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire.
I’ll never forget my very first Google Ads campaign back in 2007. I was running my own business and watching the fragmentation of advertising away from the traditional mediums of TV, radio etc. into digital. Wanting to capture this increasing audience I set up an account myself but didn’t have the knowledge of how to manage it. Teaching myself to spend my own money online, my task seemed simple enough. To create a profitable campaign!
Over the next 10 years, I went on to manage and spend hundreds of thousands of dollars in Google Ads advertising. And two days, in particular, are forever etched in my memory. I refer to both as my “$10,000 days.”
The first $10,000 day was glorious. It was the most money the company made in a single day from an ad campaign I personally set up and optimised all by myself. Yup, I felt like quite the man that day. The second $10,000 day was inglorious. It was the most money the company lost in a single day and all fingers rightfully were pointed at me and the Google Ads campaign I personally screwed up.
The reason I bring up that embarrassing example is that you need to be aware of the power of Google Ads. When setting up and managed properly, Google Ads is one of the best sources for new customers. Done incorrectly and you may waste a lot of money and time.
One of the most important things I learned on my journey is that every successful advertiser sets up and manages Google Ads campaigns with a checklist. Think of it like baking a cake from a recipe. You need a list of the key ingredients and a step-by-step process for how you’ll carefully mix those ingredients to create a delicious cake. I’m sure you know what happens if you try to wing it while baking. Well, the same is true with Google Ads.
So let’s get down to it. Tie on your Google Ads apron and download the key ingredients. Follow the checklist through the process to create a profitable Google Ads campaign from scratch. Don’t forget to use Google Keyword Planner to understand the shifts in consumer behaviours, needs, and beliefs that will help you unlock fresh insights to drive your business.
Of course, if you need help, contact us for advice.
Written By Nicholas Ricciuti – Head of solutions – Digital Attraction