What Is Social Media Marketing?
Social media marketing (SMM) allows your organisation to interact live or on delay about issues that people hold emotionally important to them.
The aim of interaction by your organisation using live stream, video, images or comment is to influence people to interact. Interaction gains traffic or attention.
Ultimately this attention indirectly influences people towards your products and services through your social media sites. Your organisation can be seen as a leader by aligning itself as ‘part of a movement’ or be seen to be proactive in ‘community spirited’ activities that create a (‘we are in this together’) vibration.
Alternatively, Social Media Marketing can be used as a straight forward advertisement platform allowing people to respond to your ‘call to action’.