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 Digital Attraction |  Friday May 10, 2024

How to set up your first Google Ads campaign

Running successful Google Ads campaigns can be a game-changer for businesses looking to drive more qualified traffic, leads, and sales from the world’s largest search engine. However, setting up your first Google Ads campaign can seem daunting, especially if you’re new to paid advertising. This comprehensive guide will walk you through the step-by-step process of how to set up your first Google Ads campaign, ensuring you hit the ground running and maximize your return on investment (ROI).

Step 1: Create a Google Ads Account

The first step in setting up your first Google Ads campaign is to create a Google Ads account. Head over to and click on the “Start now” button. You’ll be prompted to enter your business name, website URL, and other essential details about your company. Google will also ask you to provide billing information, as Google Ads operates on a pay-per-click (PPC) model, where you’ll be charged each time someone clicks on your ad.

Step 2: Define Your Advertising Goals

Before diving into the campaign setup process, it’s crucial to clearly define your advertising goals. Are you aiming to drive more website traffic, generate leads, boost online sales, or increase brand awareness? Identifying your primary objective will help you choose the right campaign type, settings, and optimization strategies. Google Ads offers various campaign types, including Search, Display, Video, Shopping, and App campaigns, each designed to cater to specific goals.

Step 3: Set Up Your Campaign

Once you’ve determined your advertising goals, it’s time to set up your campaign. Within the Google Ads interface, you’ll need to select the appropriate campaign type based on your objectives. For example, if your goal is to drive more website traffic or generate leads, a Search campaign would be the ideal choice, as it allows your ads to appear in Google’s search results.Next, you’ll need to configure various campaign settings, such as:

  • Locations: Specify the geographic areas where you want your ads to be displayed.
  • Languages: Choose the languages your potential customers speak.
  • Budget: Set a daily or monthly budget that aligns with your advertising spend.
  • Bidding Strategy: Select a bidding strategy that suits your goals, such as manual bidding, automated bidding, or target cost-per-acquisition (CPA) bidding.
  • Ad Schedule: Determine when you want your ads to be displayed, whether 24/7 or during specific hours.

Step 4: Create Ad Groups and Add Keywords

Within each campaign, you’ll need to create ad groups, which are collections of related ads and keywords. Ad groups allow you to organize your campaigns more effectively and ensure that your ads are highly relevant to the keywords you’re targeting.Keyword research is a crucial step in setting up your Google Ads campaign. Identify the keywords and phrases that your potential customers are likely to use when searching for products or services like yours. Use tools like Google’s Keyword Planner or third-party keyword research tools to find relevant keywords and assess their search volume and competition levels.

Step 5: Write Compelling Ad Copy

With your ad groups and keywords in place, it’s time to craft compelling ad copy that will entice potential customers to click on your ads. Google Ads allows you to create various ad formats, including text ads, responsive ads, and image ads, depending on your campaign type.When writing your ad copy, keep the following best practices in mind:

  • Include your primary keyword: Ensure your ad copy includes the main keyword you’re targeting to improve relevance and quality scores.
  • Highlight unique selling points: Emphasize what makes your product or service unique and valuable to potential customers.
  • Include a clear call-to-action (CTA): Guide users towards the desired action, such as “Buy Now,” “Sign Up Today,” or “Learn More.”
  • Leverage ad extensions: Utilize ad extensions like sitelinks, callouts, and structured snippets to provide additional information and improve click-through rates.

Step 6: Set Up Conversion Tracking

To measure the success of your Google Ads campaign and calculate your ROI, it’s essential to set up conversion tracking. Conversions are the valuable actions you want users to take, such as making a purchase, submitting a lead form, or signing up for a newsletter.Google Ads provides a conversion tracking code that you’ll need to install on your website. This code will track when a user completes a desired action, allowing you to attribute that conversion to your Google Ads campaign.

Step 7: Review, Launch, and Optimize

Before launching your campaign, take the time to review all the settings, ad copy, and targeting options to ensure everything is set up correctly. Once you’re satisfied with the setup, confirm your billing details and launch your campaign.However, the work doesn’t stop there. Continuously monitor your campaign’s performance, analyzing metrics such as click-through rates (CTRs), conversion rates, and cost-per-conversion. Use this data to optimize your campaigns by adjusting bids, refining ad copy, adding negative keywords, or testing new ad variations.

Step 8: Leverage Google’s Automated Bidding and Optimization Tools

Google Ads offers a range of automated bidding and optimization tools that can help you maximize your campaign’s performance and ROI. For example, you can use Google’s automated bidding strategies, such as Target CPA or Target ROAS (Return on Ad Spend), to automatically adjust your bids based on your desired cost-per-acquisition or return on investment goals.Additionally, Google’s machine learning capabilities can help optimize your campaigns by identifying high-performing ad variations, adjusting bids based on user behavior, and allocating your budget more effectively across different ad groups and keywords.Setting up your first Google Ads campaign may seem daunting, but by following these steps and leveraging Google’s powerful tools and resources, you can create effective campaigns that drive qualified traffic, leads, and sales for your business. Remember, paid advertising is an ongoing process, and continuous optimization is key to achieving long-term success.

Authored by Nicholas Ricciuti – Head of Solutions – Digital Attraction

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