office-hours Office Hours : Monday - Friday, 9AM - 5PM

 Digital Attraction |  Friday February 22, 2019

Google explains the ranking algorithm like this: “Traditional search engines rely heavily on how often a word appears on a web page. Google uses PageRank™ to examine the entire link structure of the web and determine which pages are most important. It then conducts hypertext-matching analysis to determine which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, Google is able to put the most relevant and reliable results first.

As mentioned in the quote above, Google uses ‘PageRank’ (which is a mathematical formula and not the same as the green bar in the Google toolbar) and hypertext-matching analysis to rank your web pages.

What does this mean?

You need good links

To get good results for the PageRank factor, you need good links from related pages that point to your site. It’s a simple principle: if page ‘a’ links to page ‘b’ then it is a recommendation from page ‘a’ to page ‘b’. The more links point to your website, the better your rankings.

The quality of the links is also important. A link that contains the keyword for which you want to have high rankings in the anchor text is better than five links with the text click here.

A link from a website that has a related topic is much better than links from unrelated sites or link lists. Low-quality links also won’t work. Google doesn’t like automatically created forum profile links, forum spam, comment spam, etc. That type of link can get your website in trouble.

It is important that the right backlinks point to your website. Digital attractions have a link builder methodology that will help you to get high-quality links as easily as possible.

You need optimised web page content

While the linking concept is easy to understand, the hypertext-matching analysis factor is a bit more complicated. Google explains hypertext-matching analysis as follows:

“Hypertext-Matching Analysis: Google’s search engine also analyses page content. However, instead of simply scanning for page-based text (which can be manipulated by site publishers through meta-tags), Google’s technology analyses the full content of a page and factors in fonts, subdivisions and the precise location of each word. Google also analyses the content of neighbouring web pages to ensure the results returned are the most relevant to a user’s query.”

As Google analyses the full content of your pages you also have to optimise the full content of your web pages. It is not enough to edit your Meta-tags. You have to optimise all factors that can influence your search engine rankings. The problem is that many webmasters don’t know which page factors can be important. That’s why we developed Digital Attraction’s Top 10 Optimiser methodology. Digital Attraction’s Top 10 Optimiser method will analyse all important web page factors so that your web pages will be perfectly prepared for Google’s hypertext-matching analysis.

One page is not enough

As mentioned in the explanation of Google’s hypertext-matching analysis, Google also analyses the content of other web pages on your site to ensure that your web page is really relevant. That means that you must optimise different pages of your website for different but related search terms.

The more web pages of your website are optimised for keywords about a special topic, the more likely it is that you’ll get high rankings for a special keyword that is related to that topic.

It is not enough to optimise a single web page. The more pages you optimise, the more likely it is that your pages will get high rankings.

Why Should Safety Come First?

Before you start with your search engine optimisation efforts, you must make sure that your web pages are spam free. This is very important. If your web pages contain a spam element, all other search engine optimisation efforts are pointless. If a search engine has tagged your website as a spam source then you have to remove the spam elements from your web pages before the search engine will take another look at other elements of your site. Google has become very aggressive when it comes to deleting spam. Google doesn’t like spam and your website will be removed from Google’s index if you use spam-like methods to promote your site.

Other Frequently Asked Questions