In the past 3 years Digital Advertising has soared from 10% to 50% of total media marketing spend. Money that was traditionally spent on television and newspaper has drifted across to the online world. The main reason this occurrence is gaining momentum is that businesses are trying to maintain reach and brand exposure as the traditional mediums continue to decline. Today the media marketplace is more fragmented than ever, however savvy organisations have discovered the new equilibrium between inbound and outbound media.
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